Why a practice needs a director who respects the rules
A patient chooses a practice in two searches: the symptom or treatment, then your name. The first has to find you and the second has to confirm you. Treatment pages that answer the first question and a Google Business Profile with current reviews handle the second.
Practices also carry obligations most agencies ignore. Ad copy, review responses, and web forms are written with HIPAA in mind, anything with a clinical claim goes to your clinician for review before it publishes, and your director is accountable for the whole path, from the search to the booked appointment.
What your director runs for medical and dental practices
Every industry plan is run by your fractional marketing director. Matthew Montez sets the plan, the MBC team produces the work, and you approve everything before it goes live. Services can be added, dropped, or paused any month.
What is included
Search
- Condition and treatment pages written for how patients search, reviewed by your clinician before publishing
- Google Business Profile for the practice and for each provider, kept current
- Local rankings tracked across the neighborhoods patients come from
Paid
- Google Ads on treatment and insurance terms with real intent
- Landing pages built to book, with tracked calls and forms
- Zero commission on ad spend
Website
- Provider bios, insurance pages, and online booking
- Accessibility and speed handled as standard
- Compliant forms and review widgets
Reputation
- Review requests after visits, within platform rules
- Responses drafted for your approval, never posted unseen
- A monthly read from your director on new-patient sources
How it is priced
One flat monthly fee, quoted before day one. No hourly billing, no setup fee, no annual contract, and zero commission on ad spend. Every account and asset is in your name from the first week.
See pricing →Frequently asked.
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See how patients find practices like yours
A free 30-minute call with Matthew. He pulls your visibility for the conditions and treatments you offer, shows where the gaps are, and quotes your monthly fee before you decide anything.